Ranking on Youtube Search is easier than ever before. Here’s a list of tips to help you rank your videos on YouTube fast in 2021
Introduction to Video SEO
Everyone knows that people prefer to watch a video rather than read a lengthy blog article (I know, I should have done this as a video as well—maybe one day). In fact, 59 percent of CEOs prefer to watch a video rather than read text. That’s a large group. As a result, video SEO can provide several advantages, including more watch time, increased brand awareness, and more conversions.
Video SEO is not so much different from Website SEO. Search engines such as YouTube and Google apply the same concepts. The goal is to provide the greatest possible experience for the user. Here are 8 tips that could help you rank your videos on YouTube Search.
How to rank on YouTube Search
Video content is has exploded in the recent few years and this trend will continue in the next decade or so. Using video marketing to increase your brand awareness is a great strategy for growing any online business. By performing the right SEO will not only increase the amount of time your customers spend watching your videos, but it will also help you rank higher for YouTube remarketing in the future. To increase traffic and video views, here are 8 tips that will help you.
1. Choose your keywords carefully.
Every day, thousands of videos are uploaded on YouTube, with each one of them trying to rank on the first page of YouTube search. As a result, it’s critical to identify ways to diversify yourself and your service. In order to beat Your tube’s search algorithm, you need to do your keyword research, and unless you can compete with highly competitive terms, choose keywords with low competition but high search volume.
2. Include keywords in the title of your video.
The first step is to figure out what your audience is looking for. You could do this by typing a few words on a YouTube search and using the suggested search terms to know what most people are searching for. Once you have selected a search term, perform Keyword Research to determine the best keyword to use and include it in your YouTube Video Title. It should have a high search volume but low competition.
YouTube SEO Tip: Search engines highlight the search term in video titles
Second, make sure you know WHY you’re doing a YouTube video and who your target audience is. Use the product name in the video title and description, for example, if you want to highlight a product review. It may appear to be an easy step, but many YouTube channels overlook it, resulting in their videos being near the bottom of Google and YouTube search results.
3. Include the keyword in your video file name.
Simple, however, YouTube may consider this one of the ranking variables when determining whether or not to show your video in search results. Your video will have a far better chance of being ranked—and of gaining more search volume—if the file name you’re uploading contains the desired keyword.
It only takes a few seconds to rename your video file. You may view the filename when uploading a new video. This is how YouTube determines whether or not a video is relevant, so make sure your file name is up to date before uploading!
4. Improve the description of your YouTube video
Write a great and well-optimized video description. This is one of the most significant ranking elements for YouTube SEO. YouTube will review the video if you edit or update any YouTube video aspect, such as video descriptions, subtitles, and closed captions, or thumbnails. This can be beneficial or harmful, so be sure you get it correctly the first time!
YouTube suggests that you include your most significant keywords in the first couple of sentences of your description and that it be no more than 200 words long. YouTube cannot understand what is in your video so it uses your description to understand what the video is about. In general, make your description useful and relevant and include keywords.
To write a good Video Description, follow the following steps:
- Include a natural-language summary of your video rather than a list of keywords.
- Make sure to include the most important keywords at the start of your description,
- Choose 1–2 key words that best describe your video and use them prominently in both the description and title.
- To find popular keywords and synonyms, use keyword tools like Tubebuddy and VidIQ. Including these terms can help you get more search traffic.
- Remove any irrelevant keywords from your description to avoid being penalized.
5. Use video tags to increase the visibility of your videos on YouTube.
Tags, in particular, aid search by making relevant trends more obvious. Let’s say for example your video is about Bill Gate’s giant company Apple Inc. By using tags, you help YouTube understand whether your video is about apple the company or apple the fruit so that when someone is searching for information about apple fruits, your videos about apple company won’t show up. Makes sense? Tags can greatly improve the relevance of your videos and definitely improve your search rankings.
6. Select on a video category
Users can filter the search results to see videos from selected categories if they are looking for a certain video. It’s critical to put your videos in the right categories before uploading it to increase your chances of being discovered by a user. This can be done from the upload settings section.
YouTube has a lot of different categories, so you should be able to choose one that fits your YouTube videos. When you upload your video, you can choose from a variety of categories.
7. Make your thumbnail image unique.
When people search for something on YouTube, thumbnails are the first thing they will see before they read the video title, so make them as eye-catching as possible. A great thumbnail can result in increased watch time, which can have a significant impact on YouTube ranking. Make something that sticks out from the crowd and draws people’s attention so that your video gets noticed. You could use things like arrows to grab the user’s attention.
8. Use subtitles, timestamps, and closed captions.
Closed captions are for viewers who are unable to hear the audio, whereas video subtitles are for viewers who are unable to interpret the video language. Timestamps are like a table of content and users can use to jump to specific parts of the video.
Apart from increasing your YouTube search ranking, using captions and subtitles for your video increases the chances of your video being found by broad search engines. Google also uses timestamps to direct users to a specific part of the video if the phrase they are searching for is included in the timestamp.
Use these YouTube SEO methods to boost your video traffic and watch time if you want to get more out of your video marketing: Above all, make sure you are creating high-quality and engaging videos that your viewers will enjoy and watch for a longer time.
Here’s a summary of the ranking tips we discussed:
- Select your keywords carefully.
- Include keywords in the video’s title as well as the video’s file name.
- Write a clear and descriptive description (include keywords).
- Use video tags.
- Choose a video category
- Use attention-getting thumbnails.
- Use timestamps, subtitles and closed captions.
Want to rank your videos Faster? Try VidIQ, you tube’s most intelligent keyword research tool.